Work: Carrington College Case Study part 1
MADE FOR BRIGHT FUTURES.
A study in rebranding by Carrington College
Work: Carrington College Case Study part 1
MADE FOR BRIGHT FUTURES.
A study in rebranding by Carrington College
Carrington College is passionate about empowering students to achieve successful and rewarding careers. They genuinely care about each student’s success and strive to be authentic, relevant and approachable. Carrington College serves a diverse student population with a career-focused higher education, emphasizing a balance of hands-on training and academic instruction.
With our significant experience in higher education branding, we were brought in to refresh the brand and to help distinguish it from its sister institution, San Joaquin Valley College or SJVC.
ELEVATING STANDARDS
One essential component of any rebranding effort is the creation of a brand standards guideline. For Carrington College, we refreshed their brand look and feel, updating their color palette, imagery, voice, and typography, then created a comprehensive guideline to provide direction for correct usage across all consumer touch points, helping to ensure consistency of application, and heighten brand awareness.
Work: Carrington College Case Study part 2
Work: Carrington College Case Study part 2
Work: Carrington College Case Study part 2a
Work: Carrington College Case Study part 2a
Work: Carrington College Case Study part 3
Work: Carrington College Case Study part 3
YOU’RE MADE FOR THIS
To kick off the brand refresh, we developed an umbrella concept called “You’re Made for This,” rooted in the fact that never before have there been so many opportunities available to so many people to enhance their lives with a reputable career. Even young people who were raised in families that don’t have a single member with a college education are using that fact as motivation to be the first.
Work: Carrington College Case Study part 4
Work: Carrington College Case Study part 4
Work: Carrington College Case Study part5
Work: Carrington College Case Study part5
TRADES EDUCATION CENTER
These days, with so much focus on high tech careers, the trades have seen a significant drop in skilled practitioners. So, Carrington College opened the Trades Education Center (TEC), offering three skilled trades programs to choose from. For the new TEC, we developed a look and feel that evokes the Carrington brand, while subtly distinguishing itself from their other programs.
Work: Carrington College Case Study part 5a
Work: Carrington College Case Study part 5a
Work: Carrington College Case Study part 5b
Work: Carrington College Case Study part 5b
Work: Carrington College Case Study part6
Work: Carrington College Case Study part6
SOCIAL MEDIA PROGRAMS
Especially when communicating with a college-aged audience, social media is an essential marketing element. For Carrington College, we created a brand-integrated look and feel, and posted several times every week across the Facebook, Instagram, and Twitter platforms.
In addition to promoting the many different academic programs offered by Carrington College, we created content on a wide variety of subject matter, including inspirational quotes, holiday wishes, alumni spotlights, and career information.
Work: Carrington College Case Study part 6a
Work: Carrington College Case Study part 6a
Work: Carrington College Case Study part 6b
Work: Carrington College Case Study part 6b
Work: Carrington College Case Study part7
Work: Carrington College Case Study part7
PANDEMIC RESPONSE
With the outbreak and spread of the Covid-19 pandemic, demand for healthcare professionals began growing. In response, we helped Carrington College meet the challenge with a “Heroes” campaign that promoted their Medical Assisting program.
Work: Carrington College Case Study part 7a
Work: Carrington College Case Study part 7a
Work: Carrington College Case Study part8
Work: Carrington College Case Study part8
CRIMINAL JUSTICE ENVIRONMENTAL DESIGN
To help inspire students enrolled in the Criminal Justice program, we created classroom wall graphics featuring relevant terms and phrases.
Work: Carrington College Case Study part 8a
Work: Carrington College Case Study part 8a
Work: Carrington College Case Study part 8b
Work: Carrington College Case Study part 8b
Work: Carrington College Case Study part9
Work: Carrington College Case Study part9
THE FAST TRACK PATHWAY
For students needing to meet prerequisite requirements before starting a degree program, Carrington College introduced the Fast Track Pathway. We helped them promote it with a full suite of social media and a website landing page.
