You could say helping Spectrum Fitness Clubs stand out in the highly competitive health club market was like doing a super-set on a circuit machine. Based on the theme “We take your fitness personally,” we created a comprehensive campaign that spanned the entire media gamut, including print and digital ads, a website refresh, email promotions, out-of-home, in-club signage, radio, and cable TV spots.

IN THE ZONE

The in-club program included everything from promotional fliers and posters for locker rooms and common areas to standee banners and window clings. The campaign also extended to outdoor billboards and bus stop signage. 

HEAVY LIFTING

A series of web videos included testimonial spots starring actual Spectrum Club members. In addition to the website redesign, email campaigns and digital ads we produced, we engaged the Spectrum audience on Facebook and Twitter before the platforms were ubiquitous.

REALIZING YOUR POTENTIAL

When budgets allow, shooting original photography gives you the most control over the look and feel of a brand, and makes it easier to fulfill your asset needs across multiple mediums. 

GIVING 110%

The Spectrum campaign even included several specialty items like promotional tee shirts for the staff, and a Group Fitness Infographic designed to help members make the most of their club membership.